Marketing

Below are a few ideas which may help you succeed,  online marketing is an opportunity you don’t want to miss.


build a website

It is imperative if you are in business to have a website.  The first step to any successful marketing campaign is to have a website to show of your wares.  With a website you can let everybody know exactly who you are and what you do.  It doesn't have to be complicated,  just simple, clean, friendly, easy to navigate, good photo's, and relevant information.

 


get mobile ready

Most people use their  mobile phones to browse the Internet - we will make sure your website is mobile ready to make you competitive.

 



online advertising

Many small businesses do not bother with marketing online, I suspect its because they don't want to pay for it.  So if you don't want to pay in the first instance try free advertising, there's nothing wrong with it. You will not get listed on the top pages but if you are there it is possible someone will find you, it has worked for me in the past.

 

Then there is paid online advertising either CPM or CPC.

 CPM stands for Cost Per Thousand Impressions. With this form of marketing you basically buy space on another web page that is popular and pay for a certain number of impressions to be displayed. Many of the banner advertisements you see on various websites are being paid for.

 

CPC stands for Cost-Per-Click. In this case you pay only for the number of times a viewer clicks on your advert, not on the number of times it's displayed.

 

Google AdWords is perhaps the best known pay-per-click marketing online program.  When yo are marketing online with this program you choose particular keywords that you want your ads to be associated with.  When people search on Google using one of your keywords, your ad may appear next to the search results.


social media & online networking

Join Twitter and Facebook and follow people and you will find most people will follow you back.  If you add a link to your website slowly but surely people will start looking at your website.

Youtube

 

Another online advertising strategy you may wish to try is creating and posting an online video's (either to your own website or to a popular video sharing site such as YouTube).  An online video can be marketing online gold if it becomes popular, and its free!

 

Linkedin could possibly bring customers your way,  again it's free advertising and you never know who will find you.


links

Try to exchange links with companies in a similar field of business, for example if you sell shoes try and link to a clothes business.

 


email marketing

There are lots of companies that offer lists you can buy to target your market audience.  You can either buy a list and send the emails yourself or pay a bit extra and get them to send the emails for you.


Marketing online and offline are the same in a way. The main thing about marketing online however is its incredible reach. The Internet gives your business the chance to reach thousands or perhaps millions of people who would never hear of you or your business otherwise.

 

Good Luck

 

Geoff